Classified Advertising – Craigslist

Craigslist is a popular and well known site. It is one of the most visited classified ads sites on the planet and people place all sorts of ads in Craigslist based on locality. Because you are able to locate where your target market is, you get to tailor your ad towards the locality – e.g. network marketing seminar tips in Texas!

Classified advertising is a very good method of advertising that you can use for your network marketing business. It is an inexpensive form of advertising which is common in newspapers and on some websites – such as Craigslist.

So how does this classified advertising work if you want to generate leads online?

The adverts are text based and you write a few lines in your ads to encourage people to click on your links. Although your ads will be squeezed amongst loads of other classified ads, you can still get people’s attention by writing a compelling ad.

One of the reasons classified ads are so very effective is because of their low cost and simplicity. Google and Microsoft are currently offering free classifieds. Their free classifieds advertising power is growing into an international force; eBay has reportedly invested more than $1 billion in classified advertising and online sites all over

Since publishing costs are reduced when people place their ads online, it is getting more and more competitive. But this is good news for you – the advertiser. The margins are getting smaller and smaller, and you can save loads of money because all the classified publishers are engaged in a price war. That’s great news for you!

Here are a number of truly effective ways you can use to build your network marketing business using classified advertising:

1. Go to http://www.craigslist.org and select the city that you would like to start with and pick the category that you would like to advertise under – namely the ‘small business ads’ section.

2. Write a great headline – some of the best headlines contain the words ‘how to’ or ‘free’. Because people are inquisitive by nature, these two headlines attract the most people to read it. Enter the city you are in to drive even more targeted traffic there.

3. Classified advertising is all a numbers game. If you know that a certain number of people are going to click on your ads, you can try and expand your ‘influence’ to as many people as possible. Don’t focus on only one location. Write a couple of headlines and pay someone to post your ads on all the Craigslist locations around your location.

The most important thing about driving classified ads is to track your ads and see if your words are converting the prospects into clicks or not. Mix and match different advertising headlines until you find that truly winning formula!